Saul Alinsky’s Rules for Radicals…
RULE 1: “Power is not only what you have, but what the enemy thinks you have.”
RULE 2: “Never go outside the expertise of your people.”
RULE 3: “Whenever possible, go outside the expertise of the enemy.”
RULE 4: “Make the enemy live up to its own book of rules.”
RULE 5: “Ridicule is man’s most potent weapon.”
RULE 6: “A good tactic is one your people enjoy.”
RULE 7: “A tactic that drags on too long becomes a drag.”
RULE 8: “Keep the pressure on. Never let up.”
RULE 9: “The threat is usually more terrifying than the thing itself.”
RULE 10: “If you push a negative hard enough, it will push through and become a positive.”
RULE 11: “The price of a successful attack is a constructive alternative.”
RULE 12: Pick the target, freeze it, personalize it, and polarize it.”